| Distribution : |
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75,000 copies will be distributed Free of Cost to the following segments:
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Every business and commercial establishment involved with real Estate, infrastructure and its allied services segment, like Architects, Contractors, manufacturers of household durables, Sanitary product lines and security agencies etc. |
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All NCR’s and the outskirts of Delhi. |
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Embassies, Trade Centers, Chamber of Commerce, Consulates and Trade PromotionCouncils across India; along with associations of professionals like the Chartered accountants, Engineers. |
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| Easy Accessibility : |
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The headings are classified alphabetically, hence user-friendly. |
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Specially designed international format for easy and better accessibility. |
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Ensures that your customer locates your information, anytime, anywhere. |
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J-Pages will be available online i.e. www.jaaydaad.com. |
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Soon to be launched talking yellow pages. |
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| Awareness Campaign : |
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A focused but impact oriented awareness campaign is planned. An example of the media plan includes: |
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Public Relations as a follow up to a high decibel launch event. |
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Direct marketing. |
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Radio |
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Advertisements in leading Newspapers of the region. |
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Business Magazines including Jaaydaad.com |
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Special personal contact campaign, Banner Ads. |
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Advertising in industry relevant web Portals. |
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Mass SMS campaign. |
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Additional reach through e-mailers. |
